Bulk Email Marketing

To save on cost, companies are choosing below the line marketing of their products and services and the promotion of their corporate image. They are reaching out to their target audience and market with regular e-magazines and e-newsletters through the aid of the Internet and bulk email marketing.

Email marketing is effective and practical especially for start up companies. Virtually unknown brands can draw an audience of millions around the world through bulk email marketing. There is a downside to using bulk email marketing. It has close associations with spamming – sending unsolicited advertising and marketing campaigns to an indiscriminate addressee list. Nobody wants to receive spam mail.

This however does not mean that companies should shy away from bulk email marketing. A sound alternative would be to create an opt-in list. This lists addresses only those that opt to receive email from a certain party. Those who decline are automatically taken off the list. Opt-in lists can be bought from suppliers. They usually come from surveys Internet users fill out. Bulk email marketing is a good investment for businesses. Companies can communicate with their clients as often as they want with the least amount of expense.

However, since spammers do exist, there must be a market in spamming. If you believe this method will work for you, and that there are enough people out there not using spam blockers, then go ahead and try the unsolicited bulk email route. The response rate will be very, very slim, but it might be enough.


By: Kent Pinkerton

The Truth About Bulk Email Marketing

Bulk Email Marketing

Bulk email marketing is one of the best ways to promote your online business and increase your profits!

Myth #1: Bulk E-mail is Expensive -

Nope... bulk email is actually pretty affordable. For an initial investment of anywhere from $50-$100 you can already get an email advertising company to send something out for you.

Myth #2: Bulk E-mail is Not Profitable -

To the contrary - Bulk email campaigns can be extremely profitable if done right. There are many examples of people that have made thousands (hundreds of thousands) of dollars with it. - You can easily make over $1000 dollars per every 1 Million emails sent out. (It will depend a lot on what you’re selling).

Myth #3: Bulk E-mail is a non-Acceptable Way to Advertise -

Many people frown upon
the idea of "bulk email marketing"... the reason for that is because they don't completely understand how it works! Many big companies (Fortune 500) use bulk email marketing to advertise their products and services (ex: Phone companies advertising "RingTones" or new "CellPhones").

There are 2 different ways of sending bulk emails - Legal and "Not so Legal".

Legal: Purchase lists with Names, Emails, IP Address, Customer Interest, etc...

Create an Ad and include the following:

• A physical address
• A way to unsubscribe
• A small piece of text somewhere on the ad telling them "This is an Advertisement"

Not so Legal: Harvest emails from different websites and blogs.

• Do NOT include a physical address in the email
• Do NOT include a way to unsubscribe in the email
• Do NOT include a small piece of text somewhere on the ad telling them "This is an Advertisement".

Why do it the "Not so Legal" way when you can easily do it the Legal way? It will only take an extra 10 minutes and save you a whole lot of headache :) If you don't want to do it yourself, there are various companies out there that specialize in Bulk Email Marketing. - They take care of maintaining the email Advertisement legal so you don't have to worry about it. - It's probably the easiest route to go if you're new to bulk emailing.

By: Thompson Jones

An Introduction To Bulk Email Marketing

Bulk email marketing is a method of reaching and communicating with current and potential customers. Over the last decade, bulk email marketing has become a big business. Various studies have reported that an average bulk email campaign yields a one to two percent response. One of the plus points of bulk email marketing is that it less expensive than traditional bulk postage mail. There are a few disadvantages to bulk email marketing. For instance, unsolicited emails are often labeled ‘spam mails,’ and it may affect the company's reputation as people generally disapprove of this type of mail received without permission. Not only that, but many states and locales have decided to limit or outright ban the sending of unsolicited spam email campaigns by people for profit or otherwise.

Although bulk email marketing is very effective, some points should be considered before implementing it. The content of the email should be very crisp and to the point. Avoid the usage of attachments as far as possible because it takes more space and requires some time to download. People generally will not read something that is unsolicited if it takes even an ounce of effort. You have to make sure that the links provided in the mails are functioning properly. It is a good point to address the recipient by first name. And finally, the subject line should be short and to the point. Complaints about unsolicited emails from a large number of Internet users may result in blocking your account by the Internet service provider (ISP).

Email Marketing provides detailed information on Email Marketing, Email Marketing Software, Email Marketing Tools, Bulk Email Marketing and more. Email Marketing is affiliated with Email Advertising Ideas.

By: Damian Sofsian