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Tuesday, November 27, 2007

Bulk Email Marketing

It is possible to make money with bulk email marketing, but you must know how to do it properly without spamming. It can be done in four easy steps, though the first step is the most critical and the least easy. All are achievable, however, without a great deal of effort. You must conform to all applicable SPAM laws; the penalties are severe.


The first step to bulk email marketing is to build your email list. This list comprises your potential customers, and the bigger it is the better. There are a number of ways of doing this. Firstly, and most obviously, if you already have customers you should ask their permission for you to send them details of anything you feel might interest them in the future. If you word it correctly, that permission should be given. ‘Permission’ is the important word, and it can be given in writing, by email or through filling in an opt-in form on your website – and that is important for bulk email marketing.


Opt-in forms are the best way to build a good list of people you can email for your bulk email marketing campaign. There are ways to persuade visitors to your website to fill in a form, such as offering a free newsletter, a free gift or a free report or email course. All of these are very commonly used, and you should decide which is most appropriate for your website. You might also buy lists, but these tend not to be very focused on your products or website theme. Don’t swap lists with others, or you could be accused of spamming, and so could the person you swap with.


Bulk email marketing can be a wonderful to earn a living and build a list online, but learn the proper ways of doing it.



Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘


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Do you want to learn how to build a massive list fast? Click here: Email List Building, bulk email marketing.



By: Sean Ray

Thursday, November 22, 2007

Bulk Email Internet Marketing - Autoresponder

Bulk email internet marketing can be a very profitable way of making money online if you know how to go about it. It’s not difficult, but there are certain steps you have to take and it does not happen overnight. Let’s have a look at the five quick steps you can take to speed the process up.

Step One to bulk email internet marketing: The Autoresponder

For bulk email internet marketing, you must have an autoresponder. You will not make money through bulk emailing if you do not have an autoresponder do it for you. Just imagine you having to send out a few thousand emails manually! You couldn’t do it. And a few thousand is what bulk email internet marketing means. Not fifty, not a hundred, but a few thousand. You need software to look after that for you, and that is what an autoresponder does.

Not only does it send out all the mails to every address in the list you direct it to, but it also sends out thank you emails to everybody that responds, and provides them with the message that you have programmed it to send. This could be a lead to a landing page for a sales message, a simple free offer if they take further action or a direct call to action to make a purchase. You decide, and the autoresponder sends it. This is absolutely crucial to bulk email internet marketing.

There are several autoresponders available on the internet that will work for bulk email internet marketing, though those that carry out all the tasks you will need it to do not come free. However, if you can find a free option, it is worth your while to use it to start with, and then you will have a better idea of what you need once you understand more about your requirements. Many web hosting options offer very good email options that include autoresponders, and some email systems also offer this, though they tend to be too basic for your needs. That is the first step because you cannot run a mass mailing program without an autoresponder, and without mass mailing, you do not have bulk email internet marketing.

Of course, any discussion about bulk email internet marketing would not be complete without a warning about spam laws. Learn the laws in the US (CAN-SPAM) and other nations; violation often includes big fines. So before you begin your bulk email internet marketing campaign, do some research.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building, bulk email internet marketing.

By: Sean Ray

Wednesday, November 21, 2007

Bulk Email Internet Marketing – 3 Rules for Successful Bulk Email Internet Marketing

Technology may have changed the mechanics of direct marketing, but the rules remain exactly the same. If you want to be successful with bulk email internet marketing, you have to manage three elements: list, offer, and presentation. Of these three factors the first two are the most important.

Traditional direct marketing attributes 50% of the success of bulk email internet marketing effort to the "List". You need a quality list. In the case of lists, quality is determined by the relevance of the members of the list to the promotion being made. Are they in the target marketplace? Are they decision makers? Is there evidence that they respond to this type of promotion? How long ago? These are all questions important in selecting a list.

But what about the “offer?” Again, traditional direct marketing suggests that having the right offer contributes 40% of the success of bulk email internet marketing efforts. Indeed, this is the factor where most people fail – they fail to provide a prospective viewer with a reason to act.

Typical offers might include: (from strongest to weakest)

• "Sweepstakes" or contests (e.g. "Win $2,500 cash and a trip to Costa Rica...")

• FREE!

• 25% Off!

• No Risk, Money Back Guarantee.

• Limited time or quantity (e.g. "Offer good only until ..." or "Only 100 available!"

• Send for information.

• Have a salesperson call.


Having a strong offer is also important to providing a good “tease” in the subject line. Essentially a tease is a hint at what the offer or the benefit of the offer is.

Sadly, only 10% of the success of bulk email internet marketing is attributed to the “presentation” that’s used. In other words, presentation is the graphics and layout. The key aspect of presentation is only that the offer can be easily seen and understood. The rest is just frills.

That’s it; list, offer, and presentation. Take care of these factors and your bulk email internet marketing efforts will yield great results!

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

By: Sean Ray

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